AI is proving its potency for driving growth in digital-native businesses. In fact, it is a major contributing factor to the incredible 40% sales increase for direct-to-consumer e-commerce in 2020, even during the COVID pandemic (Source). With Gartner predicting 20% growth in end-user spending through 2022, the trend is set to continue. Visions of an “I, Robot” future with tireless electronic servants at our beck and call are not quite the reality yet, but AI and machine learning (ML) can perform a multitude of complex tasks with precision and insight.
Digital-native businesses want to take advantage of AI. With core infrastructure already firmly based in the digital space, they undoubtedly have the upper hand in leveraging AI technology. That’s where Google Cloud comes into play. Amongst the array of services are AI-enabled services tailored to various industries. Digital-native businesses can effortlessly tap into the potential of AI to optimize their current operations, particularly in streaming, gaming, and e-commerce.