Gartner estimates poor customer experiences derail 30% of digital business projects. Can your business beat those odds? How does a data-driven retailer become a customer-centric business?
Customer-centric organizations have an unswerving commitment to understanding their customers’ needs and desires and delivering the products and services that meet those expectations in the current context. Customer-centric businesses listen to their customers, anticipate their needs, and adapt to deliver accordingly.
Data is the key to delivering on those ideals. However, the sheer scale of data insights and the infrastructure needed to support it is becoming an increasing burden for many organizations. So how does a customer-centric retailer easily harness data insights without committing to a large upfront spend?
Cloud-Based Data Warehouse BigQuery
Google BigQuery is a serverless, highly scalable, and cost-effective data warehouse designed for business agility. It provides the tools to ingest, store, analyze, and visualize data through business intelligence tools. All on Google-managed infrastructure.