Gaming data analytics refers to the collection, and interpretation of data from video games to gain insightful knowledge, and help decision makers strategize more efficiently. Companies such as CloudMile offer data analytics solutions to gaming companies through the use of platforms like Google Cloud. As a cloud partner with many data scientists and cloud professionals, CloudMile can help customers deal with the data analytics challenges and considerations gaming companies face. Data analytics can offer a variety of benefits, including:
- Ability to make better informed decisions about game design, marketing strategies, as well as other aspects of their business.
- Ability to predict the lifetime value of each player, enabling smarter, and automatic monetization and retention decisions.
- A deeper understanding of who is playing, allowing companies to tailor their marketing efforts to better meet the player's interests.
- Ability to target their marketing efforts more effectively. This should improve conversion rates, resulting in a higher ROI.
- Ability to identify areas of inefficiency and implement cost-saving measures, resulting in increased profits and growth.
Types of Gaming Data
The gaming industry collects and analyzes a variety of different types of data through cloud services such as Google Cloud, including:
- Demographic data - provides details on a player's age, gender, location and other characteristics.
- Behavioral data - includes a player's in-game behavior, such as how often they play, what levels they complete, and what items they purchase.
- Financial data - includes information about a player's in-game purchasing habits, including how much they spend on in-game purchases and subscriptions.
Challenges and Considerations
Although the benefits to data analytics are great and many CloudMile customers have seen huge improvements to their decision making thanks to Google Cloud-powered data analytics solutions, there are also many considerations that should be taken into account when implementing this kind of strategy, including:
- Data privacy and security - As the amount of personal data being collected increases, it is important to ensure that this data is processed in a secure and compliant manner. With the rise of GDPR, there can be big repercussions for not taking data privacy seriously.
- Ensuring data quality - In order to make accurate and actionable insights, companies must ensure that the data collected is accurate and of high quality.
- Determining the right metrics to track - With so many different types of data that can be collected and analyzed, it can be difficult to determine which metrics are most important for tracking and analysis.
Final Thoughts
The importance of data in the gaming industry cannot be overstated. Data analytics enables gaming companies to gain valuable insights, improve decision making and increase efficiency and cost savings. However, it is important to carefully consider challenges and considerations when implementing a data-driven strategy. For example, it is important to ensure that data privacy and security are considered when implementing a strategy based on data analytics. It is also important to identify the right metrics to track when building a data-driven strategy.
Netmarble, a global leader in mobile gaming, has been working with Google Cloud to leverage its tools and services to solve business challenges faced by many companies in the gaming industry. Using cloud-based machine learning, Netmarble has been able to improve development, game services, and operations; as well as marketing and player experiences. The company is using AI to analyze and predict player churn, allowing the team to take action to retain players. Additionally, Netmarble is using BigQuery to build a Return On Advertising Spend prediction tool and evaluate the quality of users by region.
With CloudMile and Google Cloud, gaming companies can gain insights from their data to drive their business forward. CloudMile's data analytics solutions for the gaming industry are built on top of Google Cloud Platform and provide a powerful, cost-effective, and secure platform for gaming data analytics.
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