Founded in 2012, Gogolook is dedicated to creating a global digital anti-fraud and risk management service powered by AI and data-driven technologies, with its core principle being "Build for Trust." Over the past decade, leveraging the largest phone number database in East Asia and Southeast Asia, Gogolook has developed a comprehensive trust ecosystem. With Taiwan as its headquarters, it serves major markets including South Korea, Japan, Hong Kong, Thailand, Brazil, and Malaysia. The company also plans to expand further into Southeast Asian markets, aiming to create a "zero fraud environment" for the world.
Gogolook utilizes the power of data and AI technology to provide diverse anti-fraud services
According to research by the Global Anti-Fraud Alliance (GASA), global losses due to fraud amounted to a staggering $55.3 billion in 2022. Faced with the escalating and ever-evolving nature of fraudulent activities worldwide, Gogolook continues to employ data and AI technology to offer a wide range of anti-fraud services. In addition to user-friendly applications such as "Whoscall" for identifying unknown calls, "Roo.Cash" as a personal finance comparison platform, and the suspicious message verification bot "Meiyu Auntie," Gogolook also focuses on meeting enterprise needs by providing solutions for corporate risk management, including the "Identity Suite" for digital identity verification, "Watchmen" for corporate reputation protection, and "Caller Database" for number identification integration. These solutions help industries like finance and retail to more accurately verify user identities, strengthen ESG effectiveness, and prevent fraud from high-risk users and ghost accounts.
Gogolook leveraging Google Cloud's comprehensive data ecosystem upgrades its range of app services and user experiences
Since its establishment, Gogolook has not only continuously introduced innovative products but also placed great importance on internal transformation and enhancing data capabilities. To achieve this, Gogolook has partnered with CloudMile, a company with rich experience in data and AI implementation, to assist in building a comprehensive data pipeline from aggregation, analysis to visualization on the Google Cloud platform. Moreover, amidst the rise of generative AI, Gogolook continues to explore new AI-driven business applications.
Firstly, Gogolook utilizes Google Cloud Firebase to record user interactions and browsing behavior within its various apps, such as Whoscall. It then integrates this data with the cloud data warehouse BigQuery for subsequent analysis. By combining this analysis with the visualization platform Looker Studio, Gogolook gains insights such as identifying frequently queried phone numbers and then conducts multiple verifications for phone calls, to increase the sources of fraud data, or to consolidate patterns and methods used by repeat offenders for fraud prevention within their app services. Yimin Kao, Director of Data and Business Intelligence at Gogolook, noted that the Google Cloud platform provides a comprehensive data ecosystem and user-friendly interface, allowing technical personnel to focus on analyzing business topics rather than solving technical issues. This effectively reduces the onboarding time for new employees in the data department by 30%. Kao stated, "Looking ahead, we hope to leverage the powerful analytical and predictive capabilities of AI to enable colleagues from different departments to easily discover potential trends in large amounts of data. By utilizing these insights, we can make more strategic decisions, bring innovative solutions, and achieve business growth."
Additionally, with the assistance of CloudMile, Gogolook is currently evaluating the use of Google Cloud Vertex AI services. By leveraging Google Cloud's algorithms and pretrained AI language models, Gogolook aims to expand the analysis coverage to include voice-based fraud materials. This will significantly enhance the effectiveness of fraud analysis and effectively address the challenges posed by the ever-changing landscape of fraud techniques in the new era.
Continuing its collaboration with CloudMile and Google Cloud, Gogolook keeps strengthening its communication services and fintech anti-fraud ecosystem
Gogolook, in partnership with Google Cloud and CloudMile, continues to explore the possibilities of data analysis and AI application processes, with the ongoing goal of establishing a comprehensive anti-fraud ecosystem in the telecommunications world. Yimin Kao said ‘’ We really appreciate CloudMile's prompt technical support and assistance in facilitating communication with Google Cloud. This allows us to focus on upgrading user experience and innovative development.’’
In the future, Gogolook will continue to collaborate with CloudMile and Google Cloud to expand its comprehensive anti-fraud services in the field of telecommunications, gradually exporting its anti-fraud services to Southeast Asia. Additionally, Gogolook's personal finance comparison platform, "Roo.Cash," which has gained a strong foothold within three years, now collaborates with more than 20 financial institutions, with monthly page views reaching 12 million. Recently, it launched a new intelligent Q&A service called "Roo AI," achieving an impressive user revisit rate of 80%. Gogolook will continue to strengthen innovation in the fintech sector by leveraging its data analytics capabilities and AI technology to empower financial applications.
