CloudMile fully supports SWAG to develop into a technology-first streaming platform
Demand for premium video services is growing throughout Asia, with research showing that the online video market in Southeast Asia alone is estimated to reach $4.5 billion by the end of 2025. This growth is what’s driving the success of SWAG, one of Asia’s largest interactive streaming platforms.
A technology-first approach to streaming entertainment
Started as an incubator project in 2016 with Taiwan's 17LIVE, SWAG has been dedicated to redefining what streaming entertainment can be by taking a technology-first approach.
SWAG offers several unique features and enhancements to their creators and users. For creators, they lower the barrier to entry by moving resource intensive tasks such as video blurring from creators' devices to the server. In addition, SWAG greatly values the privacy and security of their creator's content. For example, SWAG has integrated the same video DRM encryption that modern movie studios use to protect original video content.
“Most brands use a third-party provider for live streaming, but we implement our own livestream infrastructure. For our users, we re-encode and optimize our video streams for the best playback performance. ” says Allan Lei, the CTO of SWAG.
With its unique streaming offerings, SWAG has become highly popular throughout Asia, expanding its services into markets such as China, Japan, Korea, and Southeast Asia. The growth is creating a need for more innovative content services, which is what prompted SWAG to seek the support of CloudMile and Google Cloud.
A smooth migration to GCP with CloudMile
Before turning to Google Cloud, SWAG had begun operations with another cloud provider, but soon found it not cost effective without sacrificing other resources. The team used Kubernetes frequently and was thus looking for a provider with better container management and a user-friendly platform. This led Lei to evaluate Google Kubernetes Engine (GKE), which he quickly considered the better fit.